A 100% cotton fleece sweatshirt and zip-up hoodie that recreates the vintage feel of the 60s and early 70s.

The silhouette is based on a certain brand from the 1990s, with a distinctive rounded wide silhouette and thick armholes, and an image of a distorted look as if "only the length has shrunk" due to repeated washing.

It also combines details from various eras, such as the shallow kangaroo pockets of unknown purpose often seen in vintage items, and a neat hood that is reminiscent of skate brands from the 2000s.

Available in 10 colors.

The black series recreates the faded look that was seen before the 1960s when dyeing techniques were immature and dark colors had poor durability.
The pastel colors are inspired by the colors that American manufacturers have been offering since the 1990s. To recreate the slightly sun-bleached look, we used special dyeing and processing techniques.

60's Faded Zip hoodie & Crew Sweatshirts

Col / 10cols

Size / Medium, Large

Designed with an authentic vintage texture, highlighted by a distinctly cropped and wide 90's silhouette. Unique details include shallow front pockets reminiscent of older zip hoodies and a beautifully shaped hood inspired by early 2000's streetwear. Colors: Faded gray, vintage khaki, multiple subtle shades of black, plus Champion and Russell-inspired pastel tones from the 90's onwards—available in 10 colors.

A recent event that significantly changed social perception of hoodies was the Trayvon Martin incident in 2012.

Trayvon Martin, a 17-year-old black boy, was shot and killed near his home by George Zimmerman, a Hispanic white man who was a local vigilante. Zimmerman was later found not guilty. Trayvon Martin was wearing a hoodie at the time of the incident.

The following year, in 2013, a citizen protest called the "Million Hoodie March" took place in New York. This series of events was a protest against the prejudice that hoodies evoke criminal activity, and it was through this trend that the image of the hoodie today became established. Since 2020, hoodies have become widely loved as a symbol of simple, basic style, and many of them are now produced by luxury brands such as Bottega Veneta and The Row.

The hoodie is a very simple and classic item, but it has had a strange history. Here is a book about it.

A paperback book by Alison Kinney, a New York-based author and non-fiction writer.

This exhibition explores the history of hoodies, which have been deeply linked to power relations and social messages.
He positions the hoodie as "both everyday clothing and a political semaphore," arguing that it has sometimes protected the powerful and even forced sacrifices on the weak. For example, the hoodie symbolizes perpetrators of violence such as executioners and KKK members, while also representing prisoners being executed and victims of lynching. He points out that the ambiguity and ambiguity of the hoodie as a symbol of both has always worked to the advantage of those in power.

For young people, particularly those from poorer classes and black communities, hoodies have become a form of "body armor" and a way to hide from hostility, violence, and stares from those around them. However, society has stigmatized hoodies as potential criminals and delinquents, creating a dilemma in which the very hoods that are meant to protect oneself can in turn attract prejudice.

The book also covers examples such as former British Prime Minister Cameron's statement that "hoodies are defensive rather than offensive; they are a way to keep your head down and not stand out in dangerous environments," and the widespread view that "hoodies are a symbol of protest against racial injustice" that spread after the Trayvon Martin incident, and uses "hoodies" as a clue to interpret the history of power, resistance, identity, and violence in human society.

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